visual and interface design
The Infinite Red design team led an in-depth discovery process to define a visual language and clear aesthetic for Arcade City. To set them apart from the competition, we made sure their rebellious, playful, and innovative personality was expressed throughout the screens.
My teammates Jenna and Justin mapped the UX and laid out the UI while I focused on illustrations. The isometric city concept was first drawn on paper, modeled in 3ds Max, vectorized in Adobe Illustrator, and then brought into Sketch for the final layout.