Although most CRM interface designs can be straightforward, our task was to make the PipelineDeals mobile app approachable and professional. After the wireframes were approved, the first step was to carry over the web app’s existing look and feel. Then, I looked for opportunities to include visuals and motion design to enhance the experience on mobile devices.
I developed a branded design system complete with custom imagery and seamless interactions. Illustrations were used for empty and error states to engage the user to take action. Justin Huskey animated microinteractions for seamless transitions that brought the app to life.